Content Marketing Today

You’ve heard the term buzzing around the Internet. You may even consider it part of your online strategy. But have you ever stopped to think about just what it is and why this social media phenomenon is so influential?Content marketing is as simple as it sounds: provide high quality content for your users, partners, followers and/or consumers and you will increase participation, sales, and loyalty. The concept is intuitive and (almost) appears to represent the [...] Read More

Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business.A lot has been written about how to use various cool techniques to do it, whether you’re a fan of ego baiting, co-relevance content creation (explained in this deck by Mike King, interactive infographics like this one, persona outreach or some other [...] Read More

Great Video from AT&T Illustrating the Contents of Their New Research

As the study indicates, inexpensive, modern grassroots marketing techniques -- both online and offline -- have grown to be among the most popular for small businesses in the past several years likely due to ease of use and general affordability. Read More

Written by Amanda Maksymiw I am always on the lookout for new killer examples of content marketing at work, especially in a B2B setting. A couple of weeks ago I heard that my friend Michael Brenner has been working full throttle to release a content site from SAP. Business Innovation at SAP features informational and thought leadership content on various technology including mobility, analytics, and cloud computing. The site will combine content from SAP employees, thought leaders in [...] Read More

When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of Search Plus Your World, Google+ is getting harder to ignore. Read More

Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing.

In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Rather than hiring a marketing firm, OpenView founder Scott Maxwell found his solution in a book called Get Content Get Customers.(co-authored by Newt Barrett)  Read More

Moneyball Content Marketing. The math-oriented principles from the book and movie Moneyball can be applied to content marketing to achieve greater success.By now you have likely seen, read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Led by General Manager, Billy Beane, the club had limited resources with which to build a winning team, especially when compared to big budget competitors like the New York Yankees, Boston Red [...] Read More

JamPot's new AppBuilder asks a series of questions and spits out a genuine, though limited-function, app. It could blow the market wide open.With JamPot's AppBuilder, you can build a genuine iPhone or Android app in mere minutes for free--according to the company's own website. The young company, savvy to the ever-shifting smartphone market, says it will soon support Windows Phone 7 too, meaning it'll address the market that RIM seems to be losing its grip [...] Read More

The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function.

The fact that Facebook will automatically transition existing business pages to the new format over the next thirty days means that marketers will have no choice but to evolve from the static "tabs" mindset to a "Timeline" mindset based on continually fresh, engaging, and authentic content.

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Written by Brianne Carlon

A good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. And there have been some good ones over the past few years: Read More