Author Archives: TheNewsBrothers

5 Ideas for New Business Blog Topics for a New Year

Written by Patsi Krakoff. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful

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Should you outsource your content writing or do it in-house?

“When does it make sense to outsource your content writing work? Outsourcing can be cost-effective but that it depends on your individual business needs. The answer varies from where you look at it. As a content writer I would suggest

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Content marketing: the Anatomy of Great Content

The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web See on www.steveseager.com

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Timeless Social Media Wisdom from Winnie the Pooh

Written by Brian Adams. Via SocialMediaToday.com Winnie the Pooh and his friends had wonderful opinions about the world around them but who knew they shared such insight into social media and modern communications technology. Here are a few of their

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When Social Media Fails | Social Media Today

Written by Ryan Connors. How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living

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How to Successfully Conduct Great Market Research Online

aging researchers

Written by Bob Ruffolo at Impact Branding and Design. When we think of marketers and market research, we tend to think of two-way mirrors and focus groups. We think about extensive planning. We think “expensive”. But thanks to the Internet, no matter

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THINKing » Top 50 Creativity Posts

My Creative Team has a weekly feature highlighting the latest information on creativity. This post selects – in no particular order – the 50 best creativity posts that they have featured this year. Here’s a sample to get you started

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4 Lessons In Creativity From John Cleese

John Cleese on Creativity at Cannes 2012

  WRITTEN BY: RAE ANN FERA on Co.Create The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. He recently enlightened a group of ad types about the best

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Write Less, Say More: The Power of Brevity | Lifehacker

When it comes to great writing, less is more. But even if you’re familiar with the mantra to “omit needless words,” tightening your writing is harder that it looks. Which words should you omit? How can you write more clearly?

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Why Business Executives Fear Social Media Marketing | Social Media Today

Written by Chris Horton. This post was born out of a fascinating and revealing conversation our CEO recently had with a business executive of a prominent Minneapolis-area car dealership who absolutely refused to entertain the idea of social media marketing

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