Author Archives: TheNewsBrothers
Write Less, Say More: The Power of Brevity | Lifehacker
When it comes to great writing, less is more. But even if you're familiar with the mantra to "omit needless words," tightening your writing is harder that it looks.
Which words should you omit? How can you write more clearly? Danny Rubin, a national news consultant and former television news reporter, demonstrates—with examples—the power of brevity.
There is a common misconception when it comes to writing that is professional in nature that a person must write in a verbose manner to come across as intelligent.
I am sorry. Let me do that again.
People often make a mistake in thinking that writing long-winded sentences with big words makes them appear smart.
Actually, let me try this one more time.
You don't need to write a lot or use big words to sound smart.
Now, that's better. Read More
Why Business Executives Fear Social Media Marketing | Social Media Today
Written by Chris Horton.
This post was born out of a fascinating and revealing conversation our CEO recently had with a business executive of a prominent Minneapolis-area car dealership who absolutely refused to entertain the idea of social media marketing in general, and Twitter in particular. Read More
How to Attract an Audience by Integrating Content, Social, and Search | Copyblogger
Written by Robert Bruce.
Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Read More
Jennifer Sheahan: Cracking the Facebook Code | Social Media Today
In every generation, there are game-changing advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits. Today, there are arguably fewer more engrossing, time-consuming habits than that of the world’s current phenomenon, Facebook. Read More
“Creativity Is Just Connecting Things” via LifeHacker
Written by Adam Dachis.
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while." ~ Steve Jobs.
It's compelling to believe there's a route to true creative thinking, and there are certainly ways to help yourself engage, but many times a great idea will just feel like it came from a simple realization and you won't know exactly why. Read More
Inbound Marketing: How to Make It More Effective via Inc.
With inbound marketing, the customer comes to you, but you still have to move the opportunity forward.
Unless you've been living under a rock, you've probably heard of "inbound marketing"–the concept that you should attract prospective customers by offering useful (on a website, for instance). Read More
Missing the Mobile Inflection Point! Disruptions: With New Comforts, Growing Complacent
Written by Nick Bilton on the NYT Bits Blog.
Google and Facebook are being left behind in the shift toward mobile, and the amenities available to their employees might offer some explanation for a slow transition.
Google and Facebook, young and successful companies that they are, risk being left behind as technology shifts from PCs and Web browsers to mobile devices.
This month, when Google showcased a new design for Google Plus, the company’s social network, it was as if mobile phones and tablets were still a glimmer in some future inventor’s eye. The made-over Web site was beautifully designed, but the smartphone app and mobile site were completely ignored. During the site’s redesign, a Google spokeswoman told me, “Today, the mobile experience will not change.” Read More
LinkedIn Will Outlive Facebook. Here’s Why via Inc.com
Written by Geoffry James.
Facebook's latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid.
With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation.
It's as if CEO Mark Zuckerberg is terrified of becoming irrelevant and is willing to spend insane amounts of money in order for Facebook remain on the forefront of cool.
Read more at Inc.com: Full coverage of the Facebook-Instagram deal
That's a hopeless quest, though. Facebook may be many things, but it's not cool any longer. It lost that imprimatur back when it allowed corporate pages (yes, even yours) and advertising.
Where Is the Love? Read More
Infographic | The Gold Standard of Content Marketing via NewsReach
Content Marketing is about the most effective way to harness content's ubiquity and power. Individual pieces of content work to attract and engage web users, but when the pieces are combined, the effect can be dramatic. Read More
