Author Archives: Newt Barrett

Facebook Secret for Small Business Success: Make it Fun for Your Fans

rocking chair toilet

A Content Marketing Lesson from First Class Plumbing. We have lots of successful local businesses here in Naples, Florida. We even have quite a few successful plumbing companies. But, I can think of only one with a wonderfully wacky sense

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5 Lessons to Learn from the World’s Worst Press Release


The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. I have changed details to protect the

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How Even Your Small Company Can Newsjack the Olympics


The 2012 Olympic Games offer once-in-a-lifetime opportunities to put your company in the news spotlight. Newsjacking is a term invented by David Meerman Scott. It means finding a way to insert your organization into a big news story. When you

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How to Keep Bad Headlines from Burying Your Content

news flash--students cook and serve grandparents

I’m a connoisseur  of  really awful headlines. The more appalling they are, the more I love them. But, I rarely, if ever, go on to read the actual stories. Happily, we can still learn what to do by observing what

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“Headless Body in Topless Bar”: 5 Content Marketing Lessons from All-Time Best Headline

headless body found in topless bar

This New York Post headline is almost 30 years old. But,  It would be just as effective today as it was in 1983.  In fact, it’s a classic from which we can learn 5 important lessons. When you apply these

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Why Content Marketing Makes Advertising Unnecessary for Media Companies

And Why You Need to Emulate Their Content Strategy Although they are in the advertising business, media companies do very little advertising for their print and online publications. This may be somewhat less true for high-profile consumer and lifestyle publications. 

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6 Secrets to Make Your Content Unforgettable

So easy even a caveman can do it

“So easy even a caveman could do it.”  “Where’s the beef?” “Eat Mor Chikin!” What is it about these phrases and accompanying images from classic Geico, Wendy’s and Chick-Fil-A commercials that made them so memorable? And, for many of us,

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When Your Products Rock, Don’t Diminish Them with a Mediocre eNewsletter

Dragon Dictate and Dragon Naturally Speaking Deliver Awesome Results for Users. Their eNewsletter. Not So Much. In perhaps the ultimate  irony, I am using Dragon Dictate from Nuance to write this blog post which criticizes their eNewsletters.  I use Dragon

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Give Your Customers Uplifting Content to Kick Off Each Monday

Lynda McNutt Foster Delivers with Her Weekly Launch List   Lynda  overflows with brains, enthusiasm, creativity, and fun. So, I wasn’t surprised to find her new weekly newsletter unique in its approach to its recipients. The ‘Launch List’ is a

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Why You May Be Screwed If You Don’t Take Google+ Seriously

content marketing search 5-2-12

Pay  Careful Attention to the Upper Right hand Corner of Google Search Results If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement

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