Content Marketing Today

How BiteMark teaches small and medium-sized businesses to reinvent their online presence to deliver dramatic increases in sales, leads and profits.

"We are really thinking like publishers," says Brett Gilbertson of Bitemark.  In terms of content marketing,  "It's been  a complete mind shift."  This applies equally to websites and to eNewsletters.  Brett's company are recognized today as online marketing experts Down Under.

For Brett and his clients, it's all about driving measurable results.  Bitemark has made a study of what works and what doesn't.  They are continually fine-tuning their efforts to be certain that they drive sales and profits on behalf of their clients.

We can learn a lot from their no nonsense approach to content marketing.

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For small to medium-sized businesses, it's essential to provide great content before wandering onto  social mediopolis venues like FaceBook and Twitter

A powerfully pithy post on the Conversion Rate blog alerted me to some must-read content by web usability guru, Jacob Nielsen. 

According blogger, Brett Gilbertson, online marketing success is all about mastering the basics of providing relevant and accessible content. Done right that will lead to great conversion rates and growing sales. He quotes Nielsen,

“Instead of adding Facebook-like features that let users “bite” other users and turn them into zombies, the B2B site would get more sales by offering clear prices, good product photos, detailed specs, convincing whitepapers, an easily navigable information architecture, and an email newsletter.”

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Great content isn't just to make your prospects smarter and better informed. Great content is really about delivering sales & marketing results. That's what Brett Gilbertson of BiteMark makes clear in a recent post. His company makes its living by building websites for clients that generate plenty of leads and plenty of sales. He [...] Read More