How to Successfully Conduct Great Market Research Online

Written by Bob Ruffolo at Impact Branding and Design.

When we think of marketers and market research, we tend to think of two-way mirrors and focus groups. We think about extensive planning. We think “expensive”. But thanks to the Internet, no matter what your budget may be, you can still conduct great market research online without the need for expensive marketers or marketing teams.

Conducting your own marketing research is important for a number of reasons:

  • It helps you define your target niche/potential leads
  • It helps you change and improve your marketing message
  • It helps you decide which direction you want to take your marketing in
  • It helps establish you and your company as a credible and reliable source of industry information

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