When you apply these lessons to every headline you write, you will dramatically improve the readership of your online articles and blog posts.
- Be brief. In just 5 words, this headline grabs our complete attention. There isn’t a single wasted word.
- Lure your readers into the story. This headline absolutely demands that we read the rest of the article. How can anyone not want to know what the heck happened?
- Don’t tell too much of the story. If we know absolutely everything worth knowing, after we have finished reading the headline, then there’s no point in continuing on to the full article.
- Use precisely descriptive words. Headless. Body. Topless. Bar. Each word contributes to the meaning of the headline. There is absolutely no ambiguity.
- Be memorable. I doubt that anybody who ever saw this headline will have forgotten it. In fact, I would guess that those who saw the actual cover of the New York Post will remember the entire story when somebody mentions just the headline.
Creating a great headline is hard work, but well worth the effort. Without an effective headline, you won’t get the readership you need to generate content marketing results.