With inbound marketing, the customer comes to you, but you still have to move the opportunity forward.
Unless you’ve been living under a rock, you’ve probably heard of “inbound marketing”–the concept that you should attract prospective customers by offering useful (on a website, for instance).
Inbound marketing is contrasted with outbound (or traditional) marketing, in which you “buy, beg, or bug your way in” via paid advertisements, press releases, and cold calling.
While inbound marketing can be more effective than outbound marketing, most companies implement it in a way that it doesn’t work well.
The biggest issue: bad timing.
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