You’ve heard the term buzzing around the Internet. You may even consider it part of your online strategy. But have you ever stopped to think about just what it is and why this social media phenomenon is so influential?
Content marketing is as simple as it sounds: provide high quality content for your users, partners, followers and/or consumers and you will increase participation, sales, and loyalty. The concept is intuitive and (almost) appears to represent the idea that marketing is headed in a positive direction. The objective behind content marketing is not to spam potential clients or collaborators or to bombard them with pitches and useless brand ideology. Content marketing is the means by which you provide substance your target group can utilize.
What are some examples of the types of material that should be pushed in content marketing? The beauty of this strategy is that is that there is really little manipulative ‘strategy’ involved. Give your customers or business affiliates within your niche content that can give them an edge in what they are trying to achieve: educate and entertain. If you sell a product within the beauty industry, give tips on health and cosmetic trends; if you provide a software service, provide news on ways to get an edgewise by using upcoming technology. Be brave enough to add humor if the situation applies. Don’t just copy and paste a link from the front page of a source they may have already visited. The key is to provide them with knowledge to which they otherwise may not have been exposed. By providing valuable content, you establish yourself as a thought leader.