Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business.

A lot has been written about how to use various cool techniques to do it, whether you’re a fan of ego baiting, co-relevance content creation (explained in this deck by Mike King, interactive infographics like this one, persona outreach or some other ‘cutting edge’ technique to maximize your chances of link and content placement there is still something missing.

Undoubtedly the above approaches work and if you’re good your conversion rate from blogger contact to content placement can be extremely high.

For me, however, there is one critical aspect of all of this work that most are missing and that is that we are overlooking Google’s future intentions for search.

Via www.seomoz.org