I am always on the lookout for new killer examples of content marketing at work, especially in a B2B setting.
A couple of weeks ago I heard that my friend Michael Brenner has been working full throttle to release a content site from SAP. Business Innovation at SAP features informational and thought leadership content on various technology including mobility, analytics, and cloud computing.
The site will combine content from SAP employees, thought leaders in the industry, customers, and partners in addition to curated content from the likes of Harvard Business Review, Forbes, and IDC. I am really excited for Michael and SAP because it is fun to see more and more companies adopt a true content marketing strategy. The site formally launches on March 27th however Michael and his team have been busy. They already have 50 contributors lined up and over 200 pieces of content! That is impressive!
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