Is Clever Better? Witty versus Search-Engine-Optimized Headlines–Kuno Creative

 

Written by Brianne Carlon

A good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. And there have been some good ones over the past few years:

  • “No Happy Ending” from Daily News when Brett Favre got himself in trouble with a former Jet’s masseuses
  • “Battle of the Bulge: Weiner Exposed” and a slew of others when the Anthony Weiner scandal erupted
  • “Linsanity!” after Jeremy Lin came out of nowhere to lead the New York Knicks to several straight wins

Admittedly, these are amazing headlines. They are clever, intriguing, and evoking: Shame. Humor. Inspiration. These headlines get the job done.
So what’s the problem? Well unfortunately, this only works for print.

For the rest of the story go right to Kuno Creative

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