Is Clever Better? Witty versus Search-Engine-Optimized Headlines–Kuno Creative


Written by Brianne Carlon

A good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. And there have been some good ones over the past few years:

  • “No Happy Ending” from Daily News when Brett Favre got himself in trouble with a former Jet’s masseuses
  • “Battle of the Bulge: Weiner Exposed” and a slew of others when the Anthony Weiner scandal erupted
  • “Linsanity!” after Jeremy Lin came out of nowhere to lead the New York Knicks to several straight wins

Admittedly, these are amazing headlines. They are clever, intriguing, and evoking: Shame. Humor. Inspiration. These headlines get the job done.
So what’s the problem? Well unfortunately, this only works for print.

For the rest of the story go right to Kuno Creative

This entry was posted in Content Marketing, In Print, Marketing Basics, News, Online, SEO, Tips & Mini-Guides. Bookmark the permalink. Both comments and trackbacks are currently closed.