6 Things Your Home Page Must Do (to Keep from Sucking) | A Better User Experience

Home pages. If you have a website, you have one of these bad boys.

And no matter whether you’re selling real estate or racoon prevention (that’s really the entire spectrum there, right?) there are certain things that your home page MUST do if you hope to sell your product or service.

Let’s break it down.

The 6 Things Your Home Page Must Do

  • Needs to speak the users language
  • Needs to communicate who the customer is
  • Needs to communicate the core benefits
  • Needs to show passion for the product
  • Needs to build trust
  • Needs to push user into the sales funnel

Via abetteruserexperience.com

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