SweetBay: Shocking Shopping Cart Content Marketing Secrets

Sweetby Shopping Cart GuideIt’s All About Making It Easier for the Customer to Buy

OK, I’ll admit it. I not the primary grocery shopper in the family. But, I’m always happy to hop over to Publix, Fresh Market, Whole Foods or SweetBay to buy stuff.  Since I’m not a grocery aisle guru, it usually takes me way too much time to find the items I have been entrusted to buy and bring home.    Occasionally, that makes me a little cranky.

SweetBay Shopping Carts Saved My Day

But,  Sweetbay has achieved the equivalent of a user-friendly e-commerce interface with its shopping cart. In a move that is as brilliant as it is inexpensive to design and deploy, they have equipped each shopping cart with a sheet that lists major grocery items alphabetically and shows the aisle in which they can be found.

At Sweetbay I was looking for coffee. Because my shopping cart helpfully listed coffee in aisle 6, I found it within 30 seconds rather than the 5 minutes of aimless wandering it would usually take.

The genius of the Sweetbay shopping cart content marketing strategy contrasted with my Publix experience.
While there, I went through the frustrating aisle-wandering exercise to find when I needed. Publix is an excellent supermarket. But, they sure made it much harder for me to buy what I needed to buy.

If a supermarket were a website, I would’ve been off like a shot from Publix to Sweetbay, knowing that they would take me by the hand to find exactly what I needed in a minimum of time.

I don’t know who came up with the idea to put that helpful guide on the shopping cart, but I hope he or she got an enormous bonus. I also hope for Sweetbay’s sake they can patent this brilliant content marketing invention.

Sometimes, it’s the little things that make all of the difference. Thank you Sweetbay for saving me so much time and inspiring me to connect shopping carts and content marketing.

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