Image hazel.estrada via Flickr CC
[This is a perfect example of what John is discussing. We have curated his post via Scoop.It.]
Written by John Jantsch
You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.
While you do need to create your own content as the foundation for your total content and teaching strategy, you can – and should – supplement your content with that from other people.
One of the best services marketers can provide these days is to act as a filter for all that’s being produced out there and aggregate the best of the best on behalf of our communities.
Finding and sharing consistently high quality, relevant content and adding insight to this information is not only a great way to increase the volume of your content, it’s a great way build trust in the value of your content.
Here are 5 ways to go about it: Go to DuctTape Marketing Blog