Content Marketing Today

State of Social Media Marketing Report | Socialnomics

Awareness, Inc.shares their new annual report on the State of Social Media Marketing – Top Areas For Social Marketing Investment in 2012…

You will notice some underlying themes in this report:

• Executives and senior managers are looking for traction in three key areas – ROI, integration of social with lead generation and sales, and expansion of social presence and reach.
• While social marketers feel they do not have the necessary resources to execute initiatives successfully, they must meet the expectations of senior management who demand to see tangible business value.Companies experienced in social marketing are moving beyond growing social presence and reach. Their focus will shift to active social media management for increased lead generation and sales.
• You will see less-experienced marketers following their visionary peers, adopting established practices as they move along the maturity continuum.

Get a copy of the report: State of Social Media Marketing

Via www.socialnomics.net