Blog Content Marketing Impacts 69% of Women’s Tech Purchases
Content Marketing Beats Social Media
A report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing.
Content marketing campaigns including blogs can be especially useful for consumer electronics companies targeting women. A report from BlogHer found that 69 percent of adult females in the U.S. rely on blogs when they research smartphones, computers, tablets and other consumer electronics.
Social media marketing is also effective, but to a lesser degree, with 53 percent saying they turn to Facebook, Twitter or another social network for information about potential purchases. Additionally, they are sure to check manufacturer websites, but blogs weigh more heavily into their eventual purchase decisions.
Click for highlights of the BlogHer Study.
Via www.brafton.com
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