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Is Apple Planning to Make E-Publishing Easy for Everyone? | The VAR Guy

Is Apple planning to unleash an e-book application at its Jan. 19, 2012, media event that makes it easy to design and publish professional interactive ePubs?ArsTechnica has some deep connections somewhere, because according to a lengthy report, people familiar with the event have told Ars that Apple is unleashing something akin to “Garage Band for e-books.” Essentially, it will be a simple application that can make it easy to develop, build and publish a complete interactive text. Considering Apple’s track record for easy-to-use software, including iMovie, iPhoto and Garage Band, I see no reason why iPublish — or something similar — can’t exist.
ArsTechnica takes the position that Apple wants to help standardized and proliferate the ePub 3 format and could be looking to standardize authoring software for e-books. According to Ars:
The current state of software tools continues to frustrate authors and publishers alike, with several authors telling Ars that they wish Apple or some other vendor would make a simple app that makes the process as easy as creating a song in GarageBand.
Via www.thevarguy.com