The Power of Storytelling for Content Marketers from Robert Rose
In this video post, Robert Rose, co-author with Joe Pullizzi of ‘Managing Content Marketing,’ discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating ‘heroic’ content that speaks to your audience.
This past September, I was honored to speak at Content Marketing World. My talk was called “Storytelling Secrets From Hollywood.” Since that time, I’ve had a few people ask me for the slides. Inspired by these requests, I’ve been having some fun learning about video-editing programs. So here, I thought I’d go one step further and develop a little video for CMI readers.
The video embedded below is the basis of my presentationat Content Marketing World 2011. I’ve since added some more visual elements to the storytelling — including clips from some of the movies I reference. (Hopefully, I’ve made them a little more fun to watch). Of course, if you’re interested in viewing the on-demand version of my talk, it’s available here.
Watch Robert’s video below:
Read Robert’s complete article here: Content Marketing Storytelling: Secrets from the Big Screen