Content Marketing Coup: How Social Media Examiner Grew Its List 234%

Just two years after the launch of Social Media Examiner, founder Michael Stelzner has plenty to be proud of. He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over 450,000 visitors per day.
He also recently published his latest book, Launch: How to Quickly Propel Your Business Beyond the Competition, that details his strategy for developing new business initiatives. This got us curious. We wanted to learn more about his approach, and share ways that you can apply it, so we spoke with Stelzner about his book, the success of his site and the importance of email in an effective content marketing strategy.

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