A Powerful, Visual Business Development Strategy: Explore adjacencies

Via Scoop.itContent Marketing Now

Written by Chuck Frey on his “Mind Mapping Software Blog”.

Grow your core business by looking for adjacent markets, technologies or areas of focus where you can expand. Here’s how to do it visually.

One of the key strategies for innovation and business development today is to look beyond your core business for adjacent markets, technologies or areas of focus where you can expand without severely taxing the resources of your organization. Tools like mind mapping and business diagramming can help you to visualize these adjacencies and to make informed decisions about which opportunities to pursue.

The diagram above depicts the Mind Mapping Software Blog as the center of my content universe. However, I realized several years ago that there’s much going on in the adjoining topics that may also be of value to you, flavors of visual thinking such as business diagramming, infographics and sketching. My core business continues to be focused on mind mapping software. But I have “zoomed out” to include some additional topics within the broader category of visual thinking, which adds a new dimension of value to my blog.

Read the full story on:  mindmappingsoftwareblog.com

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