Capturing the essence of a brand on video via Web Ink Now

Via Scoop.itContent Marketing Now

Written by David Meerman Scott

One of my favorite videos is HP Invent, which was co-created by Tom Wrigglesworth. I’ve shown this video at many of my speaking gigs because it beautifully captures what HP Workstations are about. The video is not a product pitch. And it is entertaining as heck.


HP – invent from Films & Things on Vimeo.

This HP Invent video has nearly 600,000 views. Imagine that – a video about technology that people actually share!

This entry was posted in Content Marketing, News, Online, SEO, Video. Bookmark the permalink. Both comments and trackbacks are currently closed.