Capturing the essence of a brand on video via Web Ink Now

Via Scoop.itContent Marketing Now

Written by David Meerman Scott

One of my favorite videos is HP Invent, which was co-created by Tom Wrigglesworth. I’ve shown this video at many of my speaking gigs because it beautifully captures what HP Workstations are about. The video is not a product pitch. And it is entertaining as heck.

 

HP – invent from Films & Things on Vimeo.

This HP Invent video has nearly 600,000 views. Imagine that – a video about technology that people actually share!
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