From the Hubspot Blog, by Karen Rubin
HubSpot launches a free new tool to help you evaluate and improve the effectiveness of your entire marketing program.
Since 2006, HubSpot’s award-winning free tool, Website Grader, has graded more than 4 million websites. Website Grader has given marketers advice on how to improve many aspects of their websites and encouraged millions to bring their website presence to the next level, all for free.
But now the time has come to replace Website Grader! A lot has changed since 2006, and these days, marketing is about much more than just your website.
Why is Marketing Grader Replacing Website Grader?
In 2012, marketing is about more than just your website. It’s about social, mobile, blogging, email marketing, lead nurturing, and analytics. As a marketer, you need to be aware of how your marketing impacts your entire sales and marketing funnel from the top of the funnel to the middle of the funnel. Marketing Grader does just this by analyzing all aspects of your marketing efforts and letting you know where you’re succeeding and what you need to spend more time improving.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/29274/HubSpot-Launches-Free-Marketing-Grader-Tool-to-Replace-Website-Grader.aspx#ixzz1fnkZP9xW