Content Marketing Today

Your Sales Team Must Be Content Marketers, Too!

Mike Wisner was my first boss in publishing back in the days of John Denver and disco. He was a unique, colorful, and brilliant character. I learned so much from Mike that some of the lessons he taught me still inform my approach to sales and marketing. In fact, in many ways he was a pioneer content marketer within the sales arena before anyone had imagined such a concept.

Learning a Vital Selling Secret from Mike Wisner before I Ever Got to the Office

Mike delivered a shocking and memorable sales lesson in my first 5 minutes on the job--it was all about why it was essential to get very, very close to your customers and how to make that happen.

He picked me up on an icy January morning at O'Hare Airport on my first day on my first ad sales job for Gorman Publishing. As soon as I had sat down in the passenger seat of his car, he told me, “To be successful, you have to get in bed with your customers.”