Crikey! Could This Be the Best Beer Ad Ever?
Our Aussie Mates Deliver 3 Minutes Worth of Slow-Mo Creative Genius
You can talk all you want about Budweiser Super Bowl ads—and I love those Clydesdales as much as anybody. But, I hope you’ll agree that this colorfully compelling commercial from Australia might be the best ever.
The entire commercial is shot in slow motion, which offers wonderful shots of Carlton Draught beer interspersed with goofy goings-on in an Aussie pub.
Throughout the commercial, a tenor sings a play-by-play narration of the ad itself, to the music of the opera classic, Nessun Dorma, from Puccini’s Turandot. The tune is famous enough so that even non-opera fans might hum along.
Beautiful music. Beautiful beer. It doesn’t get any better.
Creative advertising still works. I expect this commercial sold barrels of beer down under. In fact, I’ll bet it would sell plenty of of beer in the United States, too.
Start the new year off with a laugh by watching this wonderful effort from Clemenger BBDO Melbourne. Cheers, mates!
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