Archives: December, 2010
6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
Why You Don’t Need to be an SEO Pro to Crank Out Great Copy
By Heather Lloyd-Martin
We’re delighted to share this guest post from Heather Lloyd-Martin, CEO of SEOCopywriting.com who makes great writing look easy. Learn these skills and your website results will kick-butt. Needless to say, she’s a content marketing fanatic, too.
One of the most common questions I hear from small business owners is, "Can I write my own Web copy?"
Short answer: Heck yes! I've seen many small business owners write Web copy that gets great Google rankings, drives traffic and makes sales. In fact, small business owners often write the best, kick-butt Web copy - their passion and personal touch makes every page a compelling delight.
However, learning how to "write for Google" takes time. To do it right, you'll need to learn how to satisfy two masters with your writing - the search engines and your prospects. For instance, writing for the search engines means knowing how to research, strategize and include keyphrases (the words people type into a search box to find your products or services.) You'll also need to learn a little bit of HTML code.
However, SEO copywriting is more than research and geek-speak. You'll want to take those keyphrases and weave them into well-written Web pages that your prospects want to read and helps them take action (such as calling you for information, downloading a white paper or buying your product.) If you do this part right, you'll make a lot of money.
This one-two Web writing approach means you'll have a little bit of a learning curve - but once you master SEO copywriting, you'll have the key to a profitable Website. Ready to get started?
