Content Marketing Today

Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point

Marketing on the web is just like the old saw from the real estate world: "It's all about location, location location."

On the web, there are two important meanings when it comes to the word "location."  They both relate to the importance of marketing focus.

First and foremost, a fabulous location is being at the top of Google search results. There is only one way to make that happen--by creating a niche for your business that precisely targets the information needs of your best customers.

Enter the second meaning of "location." Physical location is still important in strengthening your niche. Why? Because, by emphasizing your location, your site is much more likely to do well versus national or global competitors. This can give you a significant competitive advantage.

When you get both of these location elements just right, your website pops to the top. That's the benefit of relentless focus.

This fact rears its marketing head in the world of law firms--and especially in the realm of personal injury attorneys.