90% of B2B Marketers Count on Content Marketing in 2010

organizational goals for content marketing

The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. 

Not only are the vast majority of business-to-business marketers employing content marketing but most will also be increasing the amount they spend.

Here are some highlights to give you a flavor of why you need to get a copy of this free study:

  • 90% of respondents are using content marketing in 2010
  • Content marketing is 26% of the total marketing budget
  • 51% will increase content marketing budget in next 12 months
  • Average annual content marketing spend: $379,600
  • Small companies spend more of their budget on content than large companies
  • Most companies combined in sourcing and outsourcing
  • Social media ranks right at the top of tactics

The three following charts illustrate vital content marketing and social media trends within the B2B market segment:


Business-To-Business Content Marketers Are Using a Wide Variety of Content Types

content marketing usage by tactic

Social Media is a Core Component of Content Marketingand Is Highly Concentrated on the Top Platforms

top b2b social media outlets

B2B Marketers Understand Need to Measure Success–Web Traffic and Direct Sales Lead the Way

Criteria for Content Marketing Success

If you had any lingering doubts of the importance of content marketing to business-to-business marketers, this landmark study should eliminate them.

You will find a treasure trove of invaluable information when you  download a free copy of the study.


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2 Comments

  1. Posted September 29, 2010 at 3:13 pm | Permalink

    Yes, content remains king but I see the way we deliver it to our readers changing. May be an interesting follow-up study to drill down on. I see eBooks and mobile rising up in coming years.

  2. Newt Barrett
    Posted September 29, 2010 at 5:20 pm | Permalink

    Christina,
    You are absolutely right. I’m a huge iPad fan so I’m right there with you.

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