B Squared Marketing Shares Its Wisdom While Making It Short and Sweet
I might be getting carried away. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon. I think it proves how brevity can be the soul of content marketing brilliance in a social media milieu.
B Squared is an established SW Florida Advertising that does great work and has won a ton of awards. I knew that, but I hadn’t thought of them for ages until I saw their Facebook post this afternoon. I was so struck that I had to write something right now.
Advertising Tip of the Week: Want to drive more traffic? Consider condensing a 3 to 4 month advertising budget to just 6 weeks and build a promotion around it.
Six Reasons Why This Makes for Fabulous Content Marketing
It is short. Just 24 words and less than the 140 characters allowed by Twitter if you exclude ‘advertising tip the week.’ In fact, it would make a terrific tweet.
- It is authentic. Clearly, B Squared is offering solid advice without a sneaky ulterior motive. It’s a device you could even act on yourself without outside help.
- It is creative. They are suggesting something outside the box that might generate fast and measurable results.
- It is repeatable. Because their advice is so short and so easy to understand, business owners and professionals are likely to share the information and to give credit to B Squared. (Well, it sure worked for me.)
- It is unique. Although other advertising professionals might have thought of this, I have never seen it suggested before. And, it hints to me that this company might have a lot of other unique ideas worth learning about.
- It is action-oriented. As a small business advertiser, it would certainly inspire me to take action either on my own–or, best of all, to contact B Squared to talk to them about how they might be able to help me market more effectively.
Not only is this a great example of content marketing, but B Squared also makes great use of Facebook where you can easily share this information inside Facebook or beyond.
My only advice: Shorten these distinct words of wisdom down to 140 characters so that you can tweet them after which they will be pulled into Facebook automatically.