Content Marketing Today

How a Great Infographic Can Help Your Buyers Make the Right Decision

A Simple Visual Can Enable You to Make a Powerful Case to Your Customers

I’m guessing that I don’t even have to explain the implications of this simple graphic.  It’s that good. 

Somewhat surprisingly I found it toward the end of a wonderful blog post by Chris Garrett, Claiming Your Independence – 5 Years of Business Lessons.  As he describes the essence of the post,

Five years ago I cut loose from my day job and launched myself into the adventure that is working for oneself. That was the start of my journey towards claiming my independence day, and I think there are lessons for you if you want to do something similar to what I have done.

Chris then takes us along on the five-year journey that led him to his current business model. It’s great reading, particularly for those of us who have followed similar paths.

Essentially, this chart teaches us instantly what it took him five years to discover: That the reward of product creation relative to effort far exceeds that of either freelance blogging, coaching or consulting.

I loved his article. But, I loved his infographic even more because it shows how powerful the right visual can be.

Chris’ simple chart makes it obvious how you can persuade yourself–or your customers–of the merits of a particular course of action.  In his case, it took him many years to conclude that product creation was the right core business model for him. Fortunately, the rest of us can see in a few seconds how smart an idea it can be for any of us creative entrepreneurial types.

Perhaps what I like best about this persuasive infographic is that anybody, no matter how artistically hopeless, could have created this very same chart with a few minutes of effort. Of course, the thinking that went into it took a heck of a lot longer.

When you have a really big and important idea to convey, think about how you can add a visual to make your point quickly and obviously in support of your text explanation.  You may want to put this infographic up on your wall for inspiration.

Do check out: Claiming Your Independence – 5 Years of Business Lessons.
You’ll find plenty of great writing in addition to this wonderfully simple and inspirational infographic.