Comments on: 6 Ways to Survive the Content Marketing Jungle with an Amazonian Approach http://contentmarketingtoday.com/2010/06/18/6-ways-to-survive-the-content-marketing-jungle-with-an-amazonian-approach/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Marketing Today Amazon - Topic Research, Trends and Surveys http://contentmarketingtoday.com/2010/06/18/6-ways-to-survive-the-content-marketing-jungle-with-an-amazonian-approach/comment-page-1/#comment-29343 Marketing Today Amazon - Topic Research, Trends and Surveys Mon, 19 Jul 2010 00:03:05 +0000 http://contentmarketingtoday.com/2010/06/18/6-ways-to-survive-the-content-marketing-jungle-with-an-amazonian-approach/#comment-29343 [...] or own affiliate programs. Yes, this process requires a ... market research, surveys and trends Content Marketing Today » 6 Ways to Survive the Content Marketing ... Even in good economic times, you may face tough competition. During our brutal lingering economic [...] [...] or own affiliate programs. Yes, this process requires a … market research, surveys and trends Content Marketing Today » 6 Ways to Survive the Content Marketing … Even in good economic times, you may face tough competition. During our brutal lingering economic [...]

]]> By: Nicola Connolly http://contentmarketingtoday.com/2010/06/18/6-ways-to-survive-the-content-marketing-jungle-with-an-amazonian-approach/comment-page-1/#comment-29286 Nicola Connolly Tue, 22 Jun 2010 14:25:29 +0000 http://contentmarketingtoday.com/2010/06/18/6-ways-to-survive-the-content-marketing-jungle-with-an-amazonian-approach/#comment-29286 Amazon are certainly a shining example of a company who engage with their customers on a targeted and personalised level - something which costs money and time to get right but that produces results which far outweigh this. Making it easy to buy more – they definitely have this one down to a tee. Customers want to feel and think that they are making their own purchasing decisions - this is what Amazon does perfectly. Through their content marketing, they present each and every user with a tailored list of 'suggested' products on multiple occasions (email marketing, personalised homepages, related products, customers who bought this product have also purchased...). By using their powerful marketing knowledge (based on real customers making actual purchases from their website) they can customise their approach to each customer based on the predicted sales patterns which they have developed for ‘Customer type A’ or ‘Customer type B’ for example. It may sound like a huge task for a business to take such a targeted approach, but it’s not too difficult to utilise this kind of strategy with your own eCommerce website – a platform such as Magento allows you to integrate cross-sells and up-sells quite easily and efficiently for example. Interesting post as always Newt, cheers. Amazon are certainly a shining example of a company who engage with their customers on a targeted and personalised level – something which costs money and time to get right but that produces results which far outweigh this.

Making it easy to buy more – they definitely have this one down to a tee.
Customers want to feel and think that they are making their own purchasing decisions – this is what Amazon does perfectly. Through their content marketing, they present each and every user with a tailored list of ‘suggested’ products on multiple occasions (email marketing, personalised homepages, related products, customers who bought this product have also purchased…). By using their powerful marketing knowledge (based on real customers making actual purchases from their website) they can customise their approach to each customer based on the predicted sales patterns which they have developed for ‘Customer type A’ or ‘Customer type B’ for example.

It may sound like a huge task for a business to take such a targeted approach, but it’s not too difficult to utilise this kind of strategy with your own eCommerce website – a platform such as Magento allows you to integrate cross-sells and up-sells quite easily and efficiently for example.

Interesting post as always Newt, cheers.

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