Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website
It’s not an oxymoron. Cool government content marketing is thriving up North.
Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of liquor while extolling moderation.
Their website, www.LCBO.com, couldn’t be any more graphically pleasing or fun to peruse. Believe it or not, they also entice you to come in and shop for premade cocktails or to select from a huge selection of vintage wines.
They are currently featuring visually appealing ‘French Lessons’ that make it easy for anyone to understand French wines. They combine slide shows and videos to turn even the most uninformed wine drinker into a knowledgeable purchaser of vintages from Beaujolais to Bordeaux.
This is a terrific example of accessible and informative content serving the marketing needs of its government agency, the LCBO. It’s even kind of sexy. And don’t start with me about Canada and sexy being another oxymoron.
Nice work, eh!
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