Content Marketing Today

It’s not an oxymoron. Cool government content marketing is thriving up North.

Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of liquor while extolling moderation.

Their website, www.LCBO.com, couldn’t be any more graphically pleasing or fun to peruse. Believe it or not, they also entice you to come in and shop for premade cocktails or to select from a huge selection of vintage wines.

It May Deliver More Potential Value Than a Store in a Mall or a Booth in a Tradeshow.

Imagine for a moment  that your website is really a compelling magazine that sits on a giant virtual magazine rack on the Web where only qualified buyers are browsing.

You are better situated than a store in a shopping mall where idle passers by might wander in to kill time. You're also better positioned than you would be with a booth at a trade show, when thousands of theoretical prospects stroll through the aisles looking for something that might be of interest.

In both cases, you will certainly attract some potential prospects. However, only a fraction of those mall or tradeshow visitors are seeking the specific solutions that you can provide.

Your website's presence on that virtual global magazine rack offers you the opportunity to attract visitors who are actively searching for answers to specific problems. They are on a mission to solve those problems. They need to find a company that can meet their needs now.