Content Marketing Today

Web Content Strategist from Capetown Makes a Memorable Front and Back Impression

A business card is quite literally a small thing. But here’s one that made a big impression on me as a surprising example of content marketing.

The card’s owner/creator, Kerry-Anne Gilowey, participated in a workshop with me at the 2010 Content Strategy Forum. She impressed me as being memorably smart, creative, and witty. Quite separately, I found her card positively memorable, too.  And, I would have done even if I had never met her in person.

Here’s why:

Why An Effective Content Strategy is Fundamental to Effective Content Marketing

We hope you're a firm believer in the value of content marketing. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. With that understanding, you are ahead of the game.

However, it is vital to incorporate a content strategy process so that you can deliver on the full promise of content marketing.

Content strategy is the kissing cousin of content marketing. As Wikipedia defines it, content strategy is "the practice of planning for content creation, delivery, and governance" and "a repeatable system that defines the entire editorial content development process for a website development project."   If you don’t have an online content strategy, it’s high time you begin work on developing one to keep your content marketing on target.

Thanks to two info-packed days I spent at the April 2010 Content Strategy Forum, I’d like to give you a head start. The Forum provided a wealth of insights on developing and deploying the right process to transform your content marketing vision into a reality that delivers bottom-line results.

Here are the top 10 takeaways on the how-to's of content strategy:

Why That Very First Impression is Vital to Your Content Marketing Strategy

Your website may be chock full of terrific content that is both relevant and compelling to your ideal target customers. But, you won’t have a chance to share that content unless you communicate  instantaneously that you provide the precise solutions they are desperately seeking.

Your visitors are the potential customers for whom you have developed your content.  But those visitors won’t root around in the hope of buried treasure. They have neither the time nor the inclination to guess whether you understand their needs and how you can help them.  That’s why you have to engage them them immediately on their arrival on your site.

Joe Pulizzi’s 8th Installment Reviews Record 353 Blogs to Select Content Marketing Thought Leaders

We are delighted to have earned another strong ranking among the content marketing blog elite. We are especially pleased because this is one tough crew of content marketing thought leaders.

The number of blogs reviewed by the Junta42 team has grown as dramatically as the move toward adoption of content marketing strategies among companies of all sizes.  They began in 2007 with just 81 blogs and now evaluate 353 which are chosen through nominations and known content marketing-related blogs.