Content Marketing Today

Bus Shelter Ads Offer Can’t Miss Message that Promotes Use of Rider Friendly Technology

AC Transit avoids the "build it and they will come" mistake to which many companies and organizations fall prey. They know that simply offering bus service and implementing technology is just the beginning to motivating Bay Area residents to take the bus regularly.  They also prove that traditional outdoor advertising can still work brilliantly at the right time and place.  This is targeted, visual content marketing at its best.

The San Francisco Bay area boasts excellent public transit systems in the city itself and in surrounding counties. AC Transit is notable not only for a well-run system, but for its effectiveness in marketing the benefits of public transit to its passengers.

AC Transit is the third-largest bus-only transit system in California, serving over 400 square miles of the East Bay.  Every weekday, over 230,000 people ride their fleet of nearly 800 buses.  They run buses on 105 routes with more than 6500 stops.

Even better, they do a great job of marketing all those buses, stops, and routes to current and future passengers.