Comments on: Are We as Stupid as Some Email Marketers Think We Are?

By: Scott Donovan

Scott Donovan — Tue, 30 Mar 2010 17:06:23 +0000

1) email is too long
2) I don’t get the point
3) It doesn’t address any of my problems
4) Sounds like a soap opera – get to the point
5) Email marketing is nearly dead

People have become agile and handy in using the internet for gathering information.
Interruption marketing is the inverse as it imposes on the people targeted.
The era of content marketing and inbound marketing is here and will stay for a long time.
PULL instead of the PUSH.

By: Sarah Mitchell

Sarah Mitchell — Sun, 28 Mar 2010 23:43:13 +0000

Hi Newt,

I’m in complete agreement with you on this. What I find so compelling about your example is that someone actually spent some time developing this letter. What were they thinking? They lost me at “boo boo” for sure, but the inherent dishonesty in the whole letter is appalling. Why spend so much time and effort only to offend?

By: Brien Lee

Brien Lee — Sat, 27 Mar 2010 19:59:12 +0000

It would be okay once in a while, but the “gurus” of this kind of marketing are all copying each other with it and so my mailbox (or spam folder)ends up with enough of this supposedly personal oops–once in a lifetime mistake– stuff for many lifetimes. Good post.

By: Talmadge Boyd

Talmadge Boyd — Sat, 27 Mar 2010 18:56:18 +0000

Hi Newt, My guess is that it’s a particular flavour of email marketer that you’re referring to. I’ve started seeing this tactic in my inbox as well, but only from the folks who are trying to convince me to buy a ‘system’ of some sort – never seen it from a more mainstream company. Problem is, this must work otherwise they wouldn’t do it. And things that work get adopted. Just like online video started in the back alleys of the internet and then moved onto everyone’s site, I’m sure we’ll see a similar tactic move into mainstream marketers’ toolkits.

By: Kimmo Linkama

Kimmo Linkama — Fri, 26 Mar 2010 23:30:05 +0000

Newt,

No, you’re not the only one who hates this stuff. I’m constantly amazed at how people who position themselves as some kind of authorities want to portray themselves so inept at e-mail. Maybe making a fool of yourself is good business, but it sure erodes your professionalism.