Comments on: What TV’s Mad Men and Kodak Teach Us about Content Marketing http://contentmarketingtoday.com/2010/03/19/what-tvs-mad-men-and-kodak-teach-us-about-content-marketing/ How to turn prospects into buyers with content marketing Fri, 03 Sep 2010 21:07:04 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Journalism Meets Marketing » Blog Archive » Marketing as Storytelling http://contentmarketingtoday.com/2010/03/19/what-tvs-mad-men-and-kodak-teach-us-about-content-marketing/comment-page-1/#comment-29148 Journalism Meets Marketing » Blog Archive » Marketing as Storytelling Wed, 14 Apr 2010 08:13:54 +0000 http://contentmarketingtoday.com/2010/03/19/what-tvs-mad-men-and-kodak-teach-us-about-content-marketing/#comment-29148 [...] and interesting stories to our audience. And Newt Barrett of Content Marketing Today explains in this piece that marketers share this same goal and did even before the rise of Internet and its opportunities [...] [...] and interesting stories to our audience. And Newt Barrett of Content Marketing Today explains in this piece that marketers share this same goal and did even before the rise of Internet and its opportunities [...]

]]> By: Eric Tsai http://contentmarketingtoday.com/2010/03/19/what-tvs-mad-men-and-kodak-teach-us-about-content-marketing/comment-page-1/#comment-29100 Eric Tsai Fri, 26 Mar 2010 21:14:04 +0000 http://contentmarketingtoday.com/2010/03/19/what-tvs-mad-men-and-kodak-teach-us-about-content-marketing/#comment-29100 Newt, And that's exactly where the problem is specifically for SMBs. They lack the time and resources but aren't we all busy? Online relationship building is simply an extending of real-world social networking - in person. I think it's a direct reflection of how much you care about your brand and a brand is basically reputation. Newt,
And that’s exactly where the problem is specifically for SMBs. They lack the time and resources but aren’t we all busy? Online relationship building is simply an extending of real-world social networking – in person.

I think it’s a direct reflection of how much you care about your brand and a brand is basically reputation.

]]> By: Newt Barrett http://contentmarketingtoday.com/2010/03/19/what-tvs-mad-men-and-kodak-teach-us-about-content-marketing/comment-page-1/#comment-29099 Newt Barrett Fri, 26 Mar 2010 20:25:46 +0000 http://contentmarketingtoday.com/2010/03/19/what-tvs-mad-men-and-kodak-teach-us-about-content-marketing/#comment-29099 Eric, Thanks for you comment. When I belatedly discovered Mad Men late last year, I realized how contemporary much of their thinking remains. I loved your post about the car dealer experience. Too many marketers think that if they ignore the online conversations about their products and brands, they will all go away. A real challenge for small companies is finding the time and people to do the work of engagement. Eric,
Thanks for you comment. When I belatedly discovered Mad Men late last year, I realized how contemporary much of their thinking remains.
I loved your post about the car dealer experience. Too many marketers think that if they ignore the online conversations about their products and brands, they will all go away. A real challenge for small companies is finding the time and people to do the work of engagement.

]]> By: Eric Tsai http://contentmarketingtoday.com/2010/03/19/what-tvs-mad-men-and-kodak-teach-us-about-content-marketing/comment-page-1/#comment-29098 Eric Tsai Fri, 26 Mar 2010 19:38:35 +0000 http://contentmarketingtoday.com/2010/03/19/what-tvs-mad-men-and-kodak-teach-us-about-content-marketing/#comment-29098 Newt, Your post reminded me of what David Ogilvy did back then as well focusing on direct marketing with content that matters. I think most content marketers understood the concept and value of content marketing but sometimes what's missing is the "how" in execution. Everyone now knows to engage and listen but very few do it and even less does it well. One thing for sure is that content marketing is here to stay for a long time, thanks for your post. Newt,
Your post reminded me of what David Ogilvy did back then as well focusing on direct marketing with content that matters. I think most content marketers understood the concept and value of content marketing but sometimes what’s missing is the “how” in execution. Everyone now knows to engage and listen but very few do it and even less does it well.

One thing for sure is that content marketing is here to stay for a long time, thanks for your post.

]]> By: Promotional Products http://contentmarketingtoday.com/2010/03/19/what-tvs-mad-men-and-kodak-teach-us-about-content-marketing/comment-page-1/#comment-29093 Promotional Products Thu, 25 Mar 2010 17:43:48 +0000 http://contentmarketingtoday.com/2010/03/19/what-tvs-mad-men-and-kodak-teach-us-about-content-marketing/#comment-29093 I love Mad Men and I agree that although the show is amazingly entertaining, that there really is a lot to learn from the Marketing aspect. Thanks for sharing... I'm ready for next season! I love Mad Men and I agree that although the show is amazingly entertaining, that there really is a lot to learn from the Marketing aspect. Thanks for sharing… I’m ready for next season!

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