Comments on: Easily Personalize Your Direct Marketing Campaigns with Personalized URLs for Each Recipient http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Newt Barrett http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/comment-page-1/#comment-29083 Newt Barrett Thu, 18 Mar 2010 16:20:11 +0000 http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/#comment-29083 Rob, Thanks for adding to the discussion with helpful advice for PURL practitioners. Rob,
Thanks for adding to the discussion with helpful advice for PURL practitioners.

]]> By: robinteractive http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/comment-page-1/#comment-29082 robinteractive Thu, 18 Mar 2010 16:11:08 +0000 http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/#comment-29082 *tinfoil hat on* As an added bonus, anyone who sees the postcard (or starts making guesses based on the pattern of the purl) can type in the purl and obtain personal information about other people... The same is true for e-mail campaigns with custom urls that point to landing pages that have a prepopulated form. Depending on the list source, not every recipient is the intended recipient, but whoever receives the message can view this personal information. Guess the url pattern and information about a lot of people can be obtained through manual typing or harvested en-masse with a script. Be cautious about what info you include on the prepopulated form or landing page, or perhaps require that a specific piece of info (not included in the direct mail piece or e-mail) that would be known to the recipient be entered for the rest of the form to prepopulate. In the case of an e-mail, this could be something like a street name. *tinfoil hat off* *tinfoil hat on*

As an added bonus, anyone who sees the postcard (or starts making guesses based on the pattern of the purl) can type in the purl and obtain personal information about other people…

The same is true for e-mail campaigns with custom urls that point to landing pages that have a prepopulated form. Depending on the list source, not every recipient is the intended recipient, but whoever receives the message can view this personal information. Guess the url pattern and information about a lot of people can be obtained through manual typing or harvested en-masse with a script.

Be cautious about what info you include on the prepopulated form or landing page, or perhaps require that a specific piece of info (not included in the direct mail piece or e-mail) that would be known to the recipient be entered for the rest of the form to prepopulate. In the case of an e-mail, this could be something like a street name.

*tinfoil hat off*

]]> By: Chris W. http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/comment-page-1/#comment-29081 Chris W. Wed, 17 Mar 2010 22:11:49 +0000 http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/#comment-29081 I thought I heard something about PURLs last year, but I can't find where now. Most of my clients have abandoned direct mail in favor of email marketing/newsletters, but this is good to know in case a new client wants direct mail. It effectively solves the lack-of-tracking issue that email marketing exploited to gain prominence. I thought I heard something about PURLs last year, but I can’t find where now. Most of my clients have abandoned direct mail in favor of email marketing/newsletters, but this is good to know in case a new client wants direct mail. It effectively solves the lack-of-tracking issue that email marketing exploited to gain prominence.

]]> By: Newt Barrett http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/comment-page-1/#comment-29068 Newt Barrett Mon, 15 Mar 2010 11:47:00 +0000 http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/#comment-29068 Thanks, Kathleen. I do think this could be helpful for them. Now you just need to be certain that you are making them an offer they can't refuse. Thanks, Kathleen. I do think this could be helpful for them. Now you just need to be certain that you are making them an offer they can’t refuse.

]]> By: Kathleen http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/comment-page-1/#comment-29067 Kathleen Mon, 15 Mar 2010 11:17:32 +0000 http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/#comment-29067 A client of mine has pre-paid postcards that they want to send, but lately, direct mail hasn't been as effective as online ventures. This might be a great solution. Thanks for sharing! A client of mine has pre-paid postcards that they want to send, but lately, direct mail hasn’t been as effective as online ventures. This might be a great solution. Thanks for sharing!

]]> By: Content Marketing Today » Easily Personalize Your Direct Marketing … http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/comment-page-1/#comment-29059 Content Marketing Today » Easily Personalize Your Direct Marketing … Sat, 13 Mar 2010 18:00:24 +0000 http://contentmarketingtoday.com/2010/03/13/easily-personalize-your-direct-marketing-campaigns-with-personalized-urls-for-each-recipient/#comment-29059 [...] link: Content Marketing Today » Easily Personalize Your Direct Marketing … Posted in [...] [...] link: Content Marketing Today » Easily Personalize Your Direct Marketing … Posted in [...]

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