Comments on: Why the Demise of the Yellow Pages is Great for Small Business Marketing http://contentmarketingtoday.com/2010/03/09/why-the-demise-of-the-yellow-pages-is-great-for-small-business-marketing/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Newt Barrett http://contentmarketingtoday.com/2010/03/09/why-the-demise-of-the-yellow-pages-is-great-for-small-business-marketing/comment-page-1/#comment-29060 Newt Barrett Sat, 13 Mar 2010 18:07:20 +0000 http://contentmarketingtoday.com/2010/03/09/why-the-demise-of-the-yellow-pages-is-great-for-small-business-marketing/#comment-29060 Chris, you are dead right about the time element. It takes consistency over time for content marketing to work. But, that's probably always been true about marketing. Chris, you are dead right about the time element. It takes consistency over time for content marketing to work. But, that’s probably always been true about marketing.

]]> By: Chris W. http://contentmarketingtoday.com/2010/03/09/why-the-demise-of-the-yellow-pages-is-great-for-small-business-marketing/comment-page-1/#comment-29044 Chris W. Thu, 11 Mar 2010 00:17:36 +0000 http://contentmarketingtoday.com/2010/03/09/why-the-demise-of-the-yellow-pages-is-great-for-small-business-marketing/#comment-29044 Indeed! Good point to make. One thing I'd like to add to this: It's true, the investment in online marketing can generate a powerful ROI. But the attitude behind Yellow Page ads - "put it out and wait for responses" - still pervades many businesses. Even with social media racing to the forefront, some managers don't want to put in a little work over a period of time to build up relationships. Ads are easy, but produce uncertain results. Online marketing can give huge, quantifiable results...but they require a little more time. Indeed! Good point to make.

One thing I’d like to add to this: It’s true, the investment in online marketing can generate a powerful ROI. But the attitude behind Yellow Page ads – “put it out and wait for responses” – still pervades many businesses. Even with social media racing to the forefront, some managers don’t want to put in a little work over a period of time to build up relationships.

Ads are easy, but produce uncertain results. Online marketing can give huge, quantifiable results…but they require a little more time.

]]> By: A Mini Site And Graphics Online Business Blueprint for Beginners | Minisite And Graphics http://contentmarketingtoday.com/2010/03/09/why-the-demise-of-the-yellow-pages-is-great-for-small-business-marketing/comment-page-1/#comment-29042 A Mini Site And Graphics Online Business Blueprint for Beginners | Minisite And Graphics Wed, 10 Mar 2010 16:26:53 +0000 http://contentmarketingtoday.com/2010/03/09/why-the-demise-of-the-yellow-pages-is-great-for-small-business-marketing/#comment-29042 [...] Content Marketing Today » Why the Demise of the Yellow Pages is … [...] [...] Content Marketing Today » Why the Demise of the Yellow Pages is … [...]

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