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	<title>Comments on: 7 Ways to Maximize The Content Marketing Impact of Your Newsletter</title>
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	<link>http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/</link>
	<description>How to turn prospects into buyers with content marketing</description>
	<lastBuildDate>Fri, 03 Sep 2010 21:07:04 -0600</lastBuildDate>
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		<title>By: Newt Barrett</title>
		<link>http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/comment-page-1/#comment-29031</link>
		<dc:creator>Newt Barrett</dc:creator>
		<pubDate>Thu, 04 Mar 2010 21:02:36 +0000</pubDate>
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		<description>Amanda,
Thanks so much for taking the time to comment.
My favorite approach is to integrate a blog, website, and eNewsletter so that you combine timeless and timely content effectively.</description>
		<content:encoded><![CDATA[<p>Amanda,<br />
Thanks so much for taking the time to comment.<br />
My favorite approach is to integrate a blog, website, and eNewsletter so that you combine timeless and timely content effectively.</p>
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		<title>By: Amanda Maksymiw</title>
		<link>http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/comment-page-1/#comment-29030</link>
		<dc:creator>Amanda Maksymiw</dc:creator>
		<pubDate>Thu, 04 Mar 2010 20:33:21 +0000</pubDate>
		<guid isPermaLink="false">http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/#comment-29030</guid>
		<description>Newt, 
What a great list.  I like that you mention the importance of a blog in any newsletter strategy.  It is important to keep your messaging consistent across all media platforms - blog, newsletter, and the like.  I think that a blog could be utilized effectively as a great jumping point to all of a business&#039;s content - newsletters, video, podcasts, and other written content.  Nonetheless, thanks for posting this list!</description>
		<content:encoded><![CDATA[<p>Newt,<br />
What a great list.  I like that you mention the importance of a blog in any newsletter strategy.  It is important to keep your messaging consistent across all media platforms &#8211; blog, newsletter, and the like.  I think that a blog could be utilized effectively as a great jumping point to all of a business&#8217;s content &#8211; newsletters, video, podcasts, and other written content.  Nonetheless, thanks for posting this list!</p>
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	<item>
		<title>By: Newt Barrett</title>
		<link>http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/comment-page-1/#comment-29017</link>
		<dc:creator>Newt Barrett</dc:creator>
		<pubDate>Wed, 17 Feb 2010 00:28:59 +0000</pubDate>
		<guid isPermaLink="false">http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/#comment-29017</guid>
		<description>Sarah,
You are so right about keeping a eNewsletter archive in addition to linking to articles on your site from the eNewsletter.
I&#039;m glad you found the post worthwhile.</description>
		<content:encoded><![CDATA[<p>Sarah,<br />
You are so right about keeping a eNewsletter archive in addition to linking to articles on your site from the eNewsletter.<br />
I&#8217;m glad you found the post worthwhile.</p>
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		<title>By: Sarah Mitchell</title>
		<link>http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/comment-page-1/#comment-29016</link>
		<dc:creator>Sarah Mitchell</dc:creator>
		<pubDate>Tue, 16 Feb 2010 23:28:54 +0000</pubDate>
		<guid isPermaLink="false">http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/#comment-29016</guid>
		<description>Hi Newt,

Thanks for the informative post. I&#039;ve picked up a few tips and will put them into action. 

I have a client who uses an e-newsletter very effectively. One thing he does is keep an archive of his newsletters on his website. We often refer prospective clients to the archive as a way of showing the excellent information they can expect if they work with him.</description>
		<content:encoded><![CDATA[<p>Hi Newt,</p>
<p>Thanks for the informative post. I&#8217;ve picked up a few tips and will put them into action. </p>
<p>I have a client who uses an e-newsletter very effectively. One thing he does is keep an archive of his newsletters on his website. We often refer prospective clients to the archive as a way of showing the excellent information they can expect if they work with him.</p>
]]></content:encoded>
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		<title>By: The Product Marketing Handbook &#124; homevideomarketing.com</title>
		<link>http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/comment-page-1/#comment-29014</link>
		<dc:creator>The Product Marketing Handbook &#124; homevideomarketing.com</dc:creator>
		<pubDate>Tue, 16 Feb 2010 03:19:50 +0000</pubDate>
		<guid isPermaLink="false">http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/#comment-29014</guid>
		<description>[...] Content Marketing Today » 7 Ways to Maximize The Content Marketing &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Content Marketing Today » 7 Ways to Maximize The Content Marketing &#8230; [...]</p>
]]></content:encoded>
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		<title>By: Promotional Mix Measurement: Estimating the Net Impact of Marketing Promotions &#124; homevideomarketing.com</title>
		<link>http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/comment-page-1/#comment-29013</link>
		<dc:creator>Promotional Mix Measurement: Estimating the Net Impact of Marketing Promotions &#124; homevideomarketing.com</dc:creator>
		<pubDate>Tue, 16 Feb 2010 03:19:17 +0000</pubDate>
		<guid isPermaLink="false">http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/#comment-29013</guid>
		<description>[...] Content Marketing Today » 7 Ways to Maximize The Content Marketing &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Content Marketing Today » 7 Ways to Maximize The Content Marketing &#8230; [...]</p>
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		<title>By: Website Marketing: How To Build An Online Reputation &#124; Easy Traffic Steps Plus</title>
		<link>http://contentmarketingtoday.com/2010/02/15/7-ways-to-maximize-the-content-marketing-impact-of-your-newsletter/comment-page-1/#comment-29012</link>
		<dc:creator>Website Marketing: How To Build An Online Reputation &#124; Easy Traffic Steps Plus</dc:creator>
		<pubDate>Tue, 16 Feb 2010 02:55:45 +0000</pubDate>
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		<description>[...] Content Marketing Today » 7 Ways to Maximize The Content Marketing &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Content Marketing Today » 7 Ways to Maximize The Content Marketing &#8230; [...]</p>
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