Comments on: B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content

By: Whose the publisher now? | B2Blog

Whose the publisher now? | B2Blog — Thu, 11 Mar 2010 20:25:09 +0000

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By: Web Article Writer

Web Article Writer — Wed, 10 Mar 2010 23:32:19 +0000

You hit the nail on the head with “instruct users on a broad range of welding topics”. Brochure and hard sales content need to be transformed into informational material that has real value. It can and should promote the business, but nowadays consumers expect solid answers to their questions before they engage the business–the heart of content marketing.

By: What Readers Want

What Readers Want — Sun, 31 Jan 2010 00:36:23 +0000

I disagree with Bob Rosenbaum on one issue,”Readers don’t want this…” over 48,000 have viewed the Miller video, I’d say there at least a “few” who want this. Not all publications are going under, the ones giving readers what they want, as opposed to what editors and writers think people should want, are doing quite well.

By: Content Marketing Today » B2B Media Burning Bridges to Print While … Image

Content Marketing Today » B2B Media Burning Bridges to Print While … Image — Sat, 30 Jan 2010 00:59:27 +0000

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