Comments on: Learn What’s Ahead for Content Marketing in 2010 from 39 experts http://contentmarketingtoday.com/2010/01/21/learn-whats-ahead-for-content-marketing-in-2010-from-39-experts/ How to turn prospects into buyers with content marketing Tue, 20 Dec 2011 16:27:58 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Ambal Balakrishnan http://contentmarketingtoday.com/2010/01/21/learn-whats-ahead-for-content-marketing-in-2010-from-39-experts/comment-page-1/#comment-28981 Ambal Balakrishnan Thu, 21 Jan 2010 18:22:14 +0000 http://contentmarketingtoday.com/2010/01/21/learn-whats-ahead-for-content-marketing-in-2010-from-39-experts/#comment-28981 Hi Newt: Thanx for your words of appreciation about ClickPredictions eBook. I will pass on your comments to the rest of my team. It was a great pleasure collaborating with you on ClickPredictions eBook. Needless to say, there is so much that I have learned about the art and science of content marketing from you and many of our other content marketing buddies. Thank You for inspiring me. Hi Newt:
Thanx for your words of appreciation about ClickPredictions eBook. I will pass on your comments to the rest of my team.
It was a great pleasure collaborating with you on ClickPredictions eBook.
Needless to say, there is so much that I have learned about the art and science of content marketing from you and many of our other content marketing buddies. Thank You for inspiring me.

]]> By: Scott Frangos http://contentmarketingtoday.com/2010/01/21/learn-whats-ahead-for-content-marketing-in-2010-from-39-experts/comment-page-1/#comment-28980 Scott Frangos Thu, 21 Jan 2010 16:35:48 +0000 http://contentmarketingtoday.com/2010/01/21/learn-whats-ahead-for-content-marketing-in-2010-from-39-experts/#comment-28980 Hi Newt - Great post, and thanks for the link to the PDF. I think that the tips are spot on... but missing one important factor, alluded to in "think about engagement." You have to do more than think about it. You have to Connect and have a Conversation (two more C's along with Content), and practice "lead nurturing", progressing your site visitor toward that real important "C" -- the Customer. People don't buy from Content -- they buy from other people. So, I see Content Marketing as an important lead component in "Connection Cycle Marketing" - Content Marketing --> Connection/Conversation --> CRM (lead Nurturing)--> Optimize for Conversions --> Repeat. But it's that Cycle (the final "C") that is most important to produce Customers and improve Conversion rates. I've written a post on it here: http://www.webfadds.com/2010/01/why-content-is-king-no-more/ Here's to Marketing success in 2010. Scott Hi Newt -

Great post, and thanks for the link to the PDF. I think that the tips are spot on… but missing one important factor, alluded to in “think about engagement.” You have to do more than think about it.

You have to Connect and have a Conversation (two more C’s along with Content), and practice “lead nurturing”, progressing your site visitor toward that real important “C” — the Customer. People don’t buy from Content — they buy from other people. So, I see Content Marketing as an important lead component in “Connection Cycle Marketing” – Content Marketing –> Connection/Conversation –> CRM (lead Nurturing)–> Optimize for Conversions –> Repeat. But it’s that Cycle (the final “C”) that is most important to produce Customers and improve Conversion rates. I’ve written a post on it here: http://www.webfadds.com/2010/01/why-content-is-king-no-more/

Here’s to Marketing success in 2010.

Scott

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