Learn What’s Ahead for Content Marketing in 2010 from 39 experts

clickdocuments 2010 CMT page New Crowd Sourced E-Book Is Also a Brilliant Example of Content Marketing

Because all of us are smarter than one of us, you will find lots of value in the new e-book, Key Content Marketing Trends and Predictions  for  2010— which even includes my own fearless prediction on content marketing. The genius behind this e-book is Ambal Balakrishnan. She has turned crowd sourcing into an art form.

Ambal has recruited 39 experts and given them an opportunity to display their knowledge. She adds her own value by synthesizing the best of those 39 predictions to come up with her own top 10+1.

Aside from its intrinsic merit, this e-book is a perfect example of content marketing at work. It delivers relevant and valuable content for marketers that illustrates how savvy its creator, Ambal, is about content marketing. Thus, it gives her instant credibility among potential clients.

Here are her top five trend takeaways synthesized from her 39 contributors:

  1. Interruptive, "tell-and-sell" marketing is a thing of the past.
  2. Don’t follow the crowd.
  3. Get visual.
  4. Grow more ears.
  5. Think about engagement.

There’s plenty of substance behind those brief bullet points, but you’ll have to download the free e-book to access that terrific content. Click on this link to bring your content marketing knowledge up to speed.

Why this e-book represents content marketing at its very best

Key Content Marketing Trends and Predictions  for  2010 has plenty of intrinsic value for marketers. But that’s just the beginning.

What I really love is that Ambal is helping other content marketers with their content marketing. Needless to say, it is in our collective best interests to assist Ambal to promote the heck out of her ebook.

We will happily promote the e-book to our own networks of readers and fans.  Moreover, this e-book is easy to talk about and to explain to fellow marketers—who, in turn, are likely to spread the word. Best of all, she has provided us links to every possible preconfigured tool and image so that we can share it on our websites, our blogs, our eNewsletters or on Twitter. For example, the image I’m using in this blog post comes from a direct link that Ambal provided. She made it very easy for me to help her and to help myself in the process

These critical content marketing components optimize the probability that it will become a pervasive Internet presence within a matter of hours, days or weeks.

That’s pretty smart content marketing.

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  1. Posted January 21, 2010 at 10:35 am | Permalink

    Hi Newt –

    Great post, and thanks for the link to the PDF. I think that the tips are spot on… but missing one important factor, alluded to in “think about engagement.” You have to do more than think about it.

    You have to Connect and have a Conversation (two more C’s along with Content), and practice “lead nurturing”, progressing your site visitor toward that real important “C” — the Customer. People don’t buy from Content — they buy from other people. So, I see Content Marketing as an important lead component in “Connection Cycle Marketing” – Content Marketing –> Connection/Conversation –> CRM (lead Nurturing)–> Optimize for Conversions –> Repeat. But it’s that Cycle (the final “C”) that is most important to produce Customers and improve Conversion rates. I’ve written a post on it here: http://www.webfadds.com/2010/01/why-content-is-king-no-more/

    Here’s to Marketing success in 2010.


  2. Posted January 21, 2010 at 12:22 pm | Permalink

    Hi Newt:
    Thanx for your words of appreciation about ClickPredictions eBook. I will pass on your comments to the rest of my team.
    It was a great pleasure collaborating with you on ClickPredictions eBook.
    Needless to say, there is so much that I have learned about the art and science of content marketing from you and many of our other content marketing buddies. Thank You for inspiring me.