Comments on: Content Marketing Lessons Driven by the Geico Gecko http://contentmarketingtoday.com/2010/01/12/content-marketing-lessons-driven-by-the-geico-gecko/ How to turn prospects into buyers with content marketing Thu, 29 Jul 2010 13:31:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Promotional Products http://contentmarketingtoday.com/2010/01/12/content-marketing-lessons-driven-by-the-geico-gecko/comment-page-1/#comment-28984 Promotional Products Fri, 22 Jan 2010 22:01:57 +0000 http://contentmarketingtoday.com/2010/01/12/content-marketing-lessons-driven-by-the-geico-gecko/#comment-28984 Newt, Geico is a company, I think, that many people watch in advertising because of their unconventional approach has created such great buzz and success. I think whatever they do, the world should watch. This app is a good one, and again will leave competitors chasing them. They have revolutionized a lizard into a spokesperson for car insurance. Newt,

Geico is a company, I think, that many people watch in advertising because of their unconventional approach has created such great buzz and success. I think whatever they do, the world should watch. This app is a good one, and again will leave competitors chasing them. They have revolutionized a lizard into a spokesperson for car insurance.

]]> By: Bobby Burns http://contentmarketingtoday.com/2010/01/12/content-marketing-lessons-driven-by-the-geico-gecko/comment-page-1/#comment-28973 Bobby Burns Thu, 14 Jan 2010 20:50:39 +0000 http://contentmarketingtoday.com/2010/01/12/content-marketing-lessons-driven-by-the-geico-gecko/#comment-28973 Great insights and a neat example from a largely "traditional" marketer. The point is made that this new app is only a part of their marketing mix, which is a good thing, as many of us do not own iPhones nor plan to, which prevents us from being reached with this channel. As annoying and increasingly passe' the interruption marketing methods may be there is still a large place in the world for them. Great insights and a neat example from a largely “traditional” marketer. The point is made that this new app is only a part of their marketing mix, which is a good thing, as many of us do not own iPhones nor plan to, which prevents us from being reached with this channel. As annoying and increasingly passe’ the interruption marketing methods may be there is still a large place in the world for them.

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