10 Most Popular Content Marketing Posts of 2009

3D marketing words square  It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.

Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts.

Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following:

  • How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing
  • 5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy
  • 5 Twitter Tips to Strengthen Your Content Marketing Strategy
  • Want to Attract and Retain Great Customers? Become Their Online Content Concierge!
  • Six Steps to a Successful Small Business Content Marketing Strategy
  • 6 Reasons Why Your Blog Is Your Most Important Social Media Tool
  • Why Being Visual Can Bring Beautiful Business Results
  • 6 Reasons to Embrace Social Media Today
  • Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers
  • 6 Secrets to Making Online Video Work for Small Business

A more detailed look at the top 10 with links to each complete article is just below.  Kick back and enjoy.

  1. How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing
    It is so hard, but so important to explain what it is that you do and how it will benefit the person to whom you are communicating. Not at length.  But so concisely that it can be communicated in less time than it takes an elevator to go up a few floors. And, so compellingly that your listener will remember and repeat it to others. Click to read more.

  2. 5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy
    Of course, I’m assuming that you already have a website and are probably doing some business blogging.  You may also do a regular eNewsletter to inform your customers and prospects about the great content you have created recently online.  Your next step is to create an e-book that targets your ideal customers. Click here to read more.

  3. 5 Twitter Tips to Strengthen Your Content Marketing Strategy
    You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people.
    Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful.  After all, a hammer can be used to put up a basic bookshelf or to build an entire home that will house a family for a lifetime. Click here to read more.

  4. Want to Attract and Retain Great Customers? Become Their Online Content Concierge!
    Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7. Click here to read more.
  5. Six Steps to a Successful Small Business Content Marketing Strategy
    How to go from clueless to compelling to transform prospects into buyers
    In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.
    In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of 10. Click here to read more.
  6. 6 Reasons Why Your Blog Is Your Most Important Social Media Tool
    It’s much more powerful than those young whippersnappers–Twitter and Facebook
    Thanks to free or inexpensive blogging tools, any individual can be on the same technological footing as the New York Times or Business Week.  That may seem relatively obvious to many of you.  What I think is less obvious is that your blog is every bit as much a social media tool as Twitter, Facebook or MySpace.  In fact, I believe that a blog is the most important social media weapon in your arsenal. Click here to read more.
  7. Why Being Visual Can Bring Beautiful Business Results
    Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing
    It’s hard to make things easy. And, it’s even harder to be amusing at the same time.
    But the very best visuals take a complex idea or series of connected ideas and make them instantly understandable. Just the right visuals make those ideas even more memorable when they are funny as well. In the case of the Intersection Marketing blog from Mark Smiciklas, he manages to do both consistently. Click here to read more.
  8. 6 Reasons to Embrace Social Media Today
    Social media marketing is a trend, not a fad. But,  most small to medium-sized businesses have yet to participate fully and enthusiastically.
    We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media.  What’s clear from that research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada.
    Social media marketing is here to stay.  Because you want your organization to be here for the long haul as well, you need to move now.  Not next week. Not next month. But now. Click here to read more.
  9. Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers
    This week, several client meetings reinforced a vital truth:  Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great  content marketing is much more about brains than big bucks.
    Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers. What came through loud and clear was that content marketing requires discipline, patience, and persistence, but it doesn’t require an enormous budget.  Click here to read more.
  10. 6 Secrets to Making Online Video Work for Small Business
    Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool
    Even a micro business can use video effectively to communicate with its customers online.
    But, as we amateur carpenters know, you can wind up with a mess instead of a masterpiece unless you understand how to use a potentially powerful tool well.   In that spirit we’re happy to can share with you six terrific tips for using video successfully from talented Southwest Florida professional, Kathy Saenz. Click here to read more.

Thanks to everyone for their support in 2009!


This entry was posted in Blogging, eBooks, eNewsletters, In person, In Print, Marketing Basics, News, Online, Social Media, Success Stories, Tips & Mini-Guides, Trends, Video, Websites, WordPress. Bookmark the permalink. Both comments and trackbacks are currently closed.

3 Comments

  1. Posted December 16, 2009 at 7:02 pm | Permalink

    Congrats on a great year and continued success in 2010! Thanks again for featuring my blog on your site – I’m honored to be a part of your top 10 list.

  2. Posted December 17, 2009 at 2:38 pm | Permalink

    Kathy Saenz of Neighborhood America (soon to be INgage Networks) is a fellow co-worker. Bill Colletti (our Digital Media Producer) and she do excellent production work and are definitely subject-matter experts. Thanks for sharing their expertise with the world. :)

  3. Posted December 30, 2009 at 5:02 pm | Permalink

    These are all wonderful, content rich articles. Thank you for offering stellar information. Content is your calling card whether in an article, ebook or social post as you mentioned. People having great success on the internet understand the value of offering usable, content rich information and products.

    Cheers!
    Kathleen