Content Marketing Today

Content Marketing Today Jumps to #9 in Junta42 Top Blogger List

Joe Pulizzi’s 7th Installment Reviews Record 300 Blogs to Select Content Marketing Thought Leaders

We are delighted to be part of the content marketing blog elite once again. In fact, we are even happier to have jumped up 4 notches from #13 to #9.

The number of blogs reviewed by the Junta42 team has grown as dramatically as the move toward adoption of content marketing strategies among companies of all sizes.  They began with a list of over 300 blogs through nominations and known content marketing-related blogs (the initial 2007 rankings contained only 81 blogs).

They rated each on the following factors:

• The number of posts in last quarter that pertained to a content marketing topic. Those posting on 3 or more days per week received the highest number of points.
• Substantiveness of Posts. Here we worked to weed out posts that fell short of adding value to the collective body of knowledge about content marketing. For example, blogs that simply linked to other blogs or articles without adding new information, perspectives or ideas to the commentary received lower scores than did blogs that consistently delivered unique ideas, thoughtful insights, deep coverage, rich media and the like – you know, high-value content – to the community.
• Google PageRank. (All blogs were checked on the same day.)

Click here to see the top 42 from the list of 300.

Many thanks to Joe and his crew for this honor.