Is Your Marketing as Smart as a 5th Grader’s?

This Young Neighbor Understands Target Marketing Perfectly

dog sitting mariposa ad

We have just moved into a great new neighborhood with plenty of energetic young kids. While I was out walking our dog, Mia, I was delighted to discover that we have a young marketing-savvy entrepreneur in our midst.  This smart young person has launched a dog sitting service and has figured out how to target that service perfectly to prime prospects.

We all know how important it is to deliver our marketing messages to those who are best positioned to purchase our products and services.  Our local dog sitting entrepreneur gets it exactly right.

We have strategically stationed dog poop drop off canisters around the community. Obviously, only those folks who are out walking their dogs and thinking about canine-related stuff will encounter this marketing message. Folks who don’t have a dog won’t go anywhere near those canisters.

Thus, the message goes only to prospective customers. It does not intrude on anyone who would have no interest in the service.

There are several other strengths to this marketing message:

  • It has a lovable drawing of a dog that pulls in buyers even before they read the text.
  • It shows us the brand name of the service: "I will be there."
  • It asks us to take action: "call xxx-xxxx.”

What a great marketing reminder we get from this example of perfect buyer targeting:

Always hit the right customers with the right message at the right time.

P.S. if you live in Naples Florida and need a dog sitter, let me know and I will put you in touch with   this budding entrepreneur.


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