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	<title>Comments on: Take Your Elevator Speech to a Higher Level. Be Both Brief And Compelling.</title>
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	<link>http://contentmarketingtoday.com/2009/11/19/take-your-elevator-speech-to-a-higher-level-be-both-brief-and-compelling/</link>
	<description>How to turn prospects into buyers with content marketing</description>
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		<title>By: Essential elements of an elevator pitch &#171; Mental Bursts</title>
		<link>http://contentmarketingtoday.com/2009/11/19/take-your-elevator-speech-to-a-higher-level-be-both-brief-and-compelling/comment-page-1/#comment-29040</link>
		<dc:creator>Essential elements of an elevator pitch &#171; Mental Bursts</dc:creator>
		<pubDate>Wed, 10 Mar 2010 08:43:35 +0000</pubDate>
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		<description>[...] this long time ago, but couldn&#8217;t remember the exact &#8220;formula&#8221;. Found it again at Newt Barrett&#8217;s [...]</description>
		<content:encoded><![CDATA[<p>[...] this long time ago, but couldn&#8217;t remember the exact &#8220;formula&#8221;. Found it again at Newt Barrett&#8217;s [...]</p>
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		<title>By: Carey Giudici</title>
		<link>http://contentmarketingtoday.com/2009/11/19/take-your-elevator-speech-to-a-higher-level-be-both-brief-and-compelling/comment-page-1/#comment-28923</link>
		<dc:creator>Carey Giudici</dc:creator>
		<pubDate>Tue, 24 Nov 2009 09:11:27 +0000</pubDate>
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		<description>Good comments. For months I have been coaching job-seekers and companies on a three-stage process to discover three words that are rich enough in relevance, proof and value (similar to your three elements) to identify them as unique and compelling people. Once initially engaged, strangers will keep coming back for the information in your superior content, and your authenticity</description>
		<content:encoded><![CDATA[<p>Good comments. For months I have been coaching job-seekers and companies on a three-stage process to discover three words that are rich enough in relevance, proof and value (similar to your three elements) to identify them as unique and compelling people. Once initially engaged, strangers will keep coming back for the information in your superior content, and your authenticity</p>
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