http://contentmarketingtoday.com/2009/10/22/yes-you-can-afford-to-do-the-research-that-lets-you-understand-your-customers/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 http://contentmarketingtoday.com/2009/10/22/yes-you-can-afford-to-do-the-research-that-lets-you-understand-your-customers/comment-page-1/#comment-28935 Newt Barrett Tue, 15 Dec 2009 23:14:53 +0000 http://contentmarketingtoday.com/2009/10/22/yes-you-can-afford-to-do-the-research-that-lets-you-understand-your-customers/#comment-28935 Jill, I think too many small business people are unaware of how easy and inexpensive basic research can be. Yet, it is so critical to success. Jill, I think too many small business people are unaware of how easy and inexpensive basic research can be. Yet, it is so critical to success.

]]> http://contentmarketingtoday.com/2009/10/22/yes-you-can-afford-to-do-the-research-that-lets-you-understand-your-customers/comment-page-1/#comment-28928 Jill Richards Fri, 04 Dec 2009 00:51:03 +0000 http://contentmarketingtoday.com/2009/10/22/yes-you-can-afford-to-do-the-research-that-lets-you-understand-your-customers/#comment-28928 I couldn't agree more. Many of my clients are concerned about the time and expense of understanding their markets. They underestimate the value of knowing your customer's needs, concerns, and preferences. And small amounts of research not only can improve products and services but ensure that marketing is more relevant and content-rich. I couldn’t agree more. Many of my clients are concerned about the time and expense of understanding their markets. They underestimate the value of knowing your customer’s needs, concerns, and preferences. And small amounts of research not only can improve products and services but ensure that marketing is more relevant and content-rich.

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