http://contentmarketingtoday.com/2009/10/02/the-godfather-guide-to-direct-marketing-make-me-an-offer-i-cant-refuse/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 http://contentmarketingtoday.com/2009/10/02/the-godfather-guide-to-direct-marketing-make-me-an-offer-i-cant-refuse/comment-page-1/#comment-28889 Ambal Balakrishnan Wed, 14 Oct 2009 21:56:18 +0000 http://contentmarketingtoday.com/2009/10/02/the-godfather-guide-to-direct-marketing-make-me-an-offer-i-cant-refuse/#comment-28889 Very interesting post and a great example of direct marketing failure! I have a related question Newt. I have noticed that many "enticing offers", whether they come from a B2B or B2C, seem to be pretty standard i.e., special offers of competitors seem to be almost the same. Common examples: bank mortgage offers, car sales offers,cell phone plans etc. What can a company do to ensure that its "enticing offer" real stands out? What are you thoughts? Very interesting post and a great example of direct marketing failure!
I have a related question Newt. I have noticed that many “enticing offers”, whether they come from a B2B or B2C, seem to be pretty standard i.e., special offers of competitors seem to be almost the same. Common examples: bank mortgage offers, car sales offers,cell phone plans etc.
What can a company do to ensure that its “enticing offer” real stands out? What are you thoughts?

]]> http://contentmarketingtoday.com/2009/10/02/the-godfather-guide-to-direct-marketing-make-me-an-offer-i-cant-refuse/comment-page-1/#comment-28877 Mulwa Timothy Kioko Sun, 04 Oct 2009 19:21:01 +0000 http://contentmarketingtoday.com/2009/10/02/the-godfather-guide-to-direct-marketing-make-me-an-offer-i-cant-refuse/#comment-28877 It is true that most restaurants assume that once their direct marketing flyers are out of the door they will improve their visibility. Which is mostly not the case, as this blog suggests no offer no action no attention no visibility. Poor direct marketing efforts not only hurts the restaurants cash flow, but it also has the potential of driving customers away. It is true that most restaurants assume that once their direct marketing flyers are out of the door they will improve their visibility. Which is mostly not the case, as this blog suggests no offer no action no attention no visibility. Poor direct marketing efforts not only hurts the restaurants cash flow, but it also has the potential of driving customers away.

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