Why Being Visual Can Bring Beautiful Business Results

Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing

content marketing strategy illustration strategy

It’s hard to make things easy. And, it’s even harder to be amusing at the same time.

But the very best visuals take a complex idea or series of connected ideas and make them instantly understandable. Just the right visuals make those ideas even more memorable when they are funny as well. In the case of the Intersection Marketing blog from Mark Smiciklas, he manages to do both consistently.

I have written before about the importance of adding visual elements to content so it was particularly gratifying to find that Mark Smiciklas had represented my article, Six Steps to a Successful Small Business Content Marketing Strategy simply and clearly with a big graphic accompanied by five bullet points.

When I visited Mark’s blog I was intrigued to see that he is a terrific visual thinker. Most of his creative blog posts lead with a graphical representation of the topic that he will discuss. Because his visuals are so well done, the amount of explanation required is minimal. Sometimes there is almost no extra print content below his image. Occasionally he will add a few very brief paragraphs.

It’s worth noting that his visuals usually integrate just enough text explanation to clarify his concepts. This makes for a powerful communications combination.  In addition, he often builds on what other good thinkers have written at much greater length. Folks like David Meerman Scott and Chris Brogan, for example. That makes for pretty good social media marketing because he is adding to the online conversation.

Here are two of my favorites (other than what he did about us, of course):

Crap + SEO = Optimized Crap

crap plus seo equals olptimized crap

The New Marketing Strategy

new marketing strategy image illustration

Summing up: When you have big ideas that you want to share, give serious thought to using accompanying illustrations that will embed what you want to say exactly–and sometimes eternally–in the minds of your audience.

I have to thank Mark for making this post really easy. His illustrations are so good that they get most of the hard work. But, I guess that’s the point.


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4 Comments

  1. Posted September 18, 2009 at 7:58 am | Permalink

    Hi Newt – Thanks so much for the kudos and for showcasing my ideas. It’s nice to know there is a least one person reading the Intersection blog :)

    Regards,

    Mark.

  2. Posted September 18, 2009 at 3:45 pm | Permalink

    Optimized crap. Classic. :)

  3. Posted September 19, 2009 at 4:25 am | Permalink

    Damn Newt,

    I had no idea that this graphic existed. I just love my “optimized crap” quote. It gets a lot of laughs when I use it on the speaking circuit. But now I have some visuals to go with it.

    Great post – thanks.
    David

  4. Posted September 23, 2009 at 12:24 pm | Permalink

    I agree- adding a visual element helps you appeal to a broader audience. And, sometimes lots of words make people’s heads hurt.

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  • […] Why Being Visual Can Bring Beautiful Business Results Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing It’s hard to make things easy. And, it’s even harder to be amusing at the same time. But the very best visuals take a complex idea or series of connected ideas and make them instantly understandable. Just the right visuals make those ideas even more memorable when they are funny as well. In the case of the Intersection Marketing blog from Mark Smiciklas, he manages to do both consistently. Click here to read more. […]